Saturday, January 06, 2007

it's Steve's fault.

as a professional writer, i am frustrated daily with the overuse of idioms and cliche descriptive phrases (i actually have a list of these i alternate. i believe i am not allowed to use the phrase "[they] rose to fame". which is fine by me)

i was reading this MSNBC article on Steve Jobs (which is, admittedly sort of boring) and a couple of blatantly irritating phrases jumped out at me:

"[Steve Jobs'] storybook resuscitation of Apple Computer Inc"
"his rock star status"
"the Apple view of the world"
"one of [the world's] greatest innovators"

storybook resuscitation? this writer is obviously a mac person.

No comments: